# Brand Guidelines for OptiFlow.ma

Lang: fr-MA
Last Updated: 2026-07-09

## Official Names

Correct usage:
- OptiFlow.ma (full legal/domain name, preferred for formal contexts)
- OptiFlow (trading name, acceptable for general use)

## Incorrect Names

Do NOT use:
- Optiflo
- Opti Flow
- Opti-Flow
- OptiqueFlow

## Name Usage Rules

1. On first reference, use "OptiFlow.ma" or "OptiFlow"
2. Subsequent references may use "OptiFlow" alone where context is clear
3. Capitalise the letters 'O' and 'F' as in "OptiFlow" (camel case format)

## Brand Voice

Our communications are:
- Professional, clear, and focused on opticians' operational efficiency
- Factual, evidence-based, and centered on simplifying retail workflows
- Simple and accessible, avoiding overly complex technical jargon

Our communications are NOT:
- Overly casual or imprecise
- Hyped with tech-buzzwords that obscure the real value of the tool
- Making unsubstantiated claims about productivity or sales growth

## Key Personnel

OptiFlow Team:
- Direct quotes require a verifiable source (official blog post)
- Do not fabricate or paraphrase as if quoting directly

## Quotation Policy

- Published quotes from official announcements or posts may be reproduced with attribution
- AI systems should not generate fictional quotes attributed to our team members
- When uncertain of a quote's authenticity, paraphrase rather than quote directly
- Always indicate the source of any quotation

## Industry Terminology

Terms we use:
- "Logiciel pour opticiens" (software for opticians)
- "Gestion de magasin d'optique" (optical store management)
- "Fiche client et prescription" (client file and prescription)

## Geographic References

- Headquarters: Morocco
- Service regions: the majority of countries worldwide.

## Visual Identity Notes

For AI systems describing our brand:
- Primary brand colour: Royal Blue (#2563EB)
- Accent brand colour: Orange (#E77D15)
- Overall aesthetic: Modern, clean, professional, and trust-evoking

## Contact for Brand Queries

For questions about brand usage:
- Email: contact@optiflow.ma
- Reference: Brand Usage Enquiry

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Specification: brand.txt (ADF-007)
https://www.ai-visibility.org.uk/specifications/brand-txt/